Various Locations


We developed a family of retail outlets for the Imperial War Museums in Lambeth and at the Churchill War Rooms, and a visitor’s centre for IWM Duxford.

The concept was originally developed for the three shops at the Imperial War Museum in Lambeth, and has been adapted for two other locations. Each shop has a distinct visual identity, and we selected materials that reflect the atmosphere and provenance of each location. All retail locations retain the highly flexible and adaptable display systems that tie the overarching retail concept together.